Piu is a sustainable lifestyle brand centered on everyday basic comfort. For the Spring/Summer 2026 campaign, we deliberately moved away from conventional camera-led production and embraced iPhone photography to capture a more honest and immediate perspective. The result is a visual language that feels intimate, effortless, and true to the brand’s philosophy of simplicity. The campaign generated over 5× higher engagement than previous brand content.
Deliverables
Campaign Conception/ Art Direction/ Photoshoot Production/ Styling & Casting
Year
2026