the details stayed wit me.
Loyalty is Rare
Community-Driven
360 Brand Ecosystem
& Cultural Rewards Platform

Afterawakening
24SS Campaign

FETAQ
Tech Performance Wear
Branding &  Community-Driven
Running Club Experience
Piu 26SS Campaign
Photography Production

Artmagiclabs
Magazine Print Editorial

A.A.Spectrum
22FW Digital Campaign

Nusun 2025 Mexico Awards Night
Campaign Key Visual

Primetime Tournament
Information-Led Communication
Dashboard System





2025 Package Box 






2026 Packaging System
Branded Packaging/  Merchandising
Apparel Design and Photoshoot Art Direction





Scalable UI System

Social Media Validation: Unboxing Campaign
Loyalty Is Rare is NUSUN's rewards and cultural program designed to motivate and retain Gen Z sales professionals through performance-based recruiting challenges and exclusive merchandise. The goal was to transform a traditional incentive program into a culturally relevant lifestyle brand that people genuinely wanted to engage with.
By building the entire brand ecosystem from the ground up, spanning visual identity, merchandising, apparel graphics, packaging, e-commerce, and app UI. The program became one of NUSUN's most anticipated initiatives, with annual product releases selling out within days and contributing to a 36% increase in recruiting sales growth.


Deliverables
Logo Design/ Campaign Conception/ Art Direction/ Photoshoot Production/ Merchandising/ Apparel Design/ Graphic Pattern Design/ APP UI Design/ Hang Tag System Design/ Pirnt & Package/ Styling & Casting

Year
2024 to 2026