Key Visual
FETAQ is a sports-tech brand built around the concept of “grid as order, disruption as attitude.” To support the launch of its latest running shoe, I created an integrated campaign visual system spanning e-commerce, social media, merchandise, environmental graphics, and customer-facing experiences. The campaign extended beyond product marketing through the FETAQ Running Club Pop-Up, transforming the launch into a community-driven brand activation that connected digital commerce with real-world engagement. By combining offline community participation with online content distribution, the campaign increased brand visibility, drove website traffic, and contributed to double-digit growth in online sales during the launch period.
Deliverables
Logo Design/ Campaign Conception/ Social Media Design/ Art Direction/ Photoshoot Production/ Campaign Materials/ Pirnt Poster/ Video Editing
Year
2023