24SS Look Index/ Show Invitation Card/ Seating Archive Card/ Web Feature Article
After Awakening is a craftsmanship-driven designer fashion brand built on the belief that creativity is a lifelong journey of self-discovery. For the Spring/Summer 2024 collection, I developed a visual system across digital and print touchpoints that transformed craftsmanship into a community-centered storytelling experience. By integrating behind-the-scenes processes, material experimentation, and creator narratives into the brand language, the project shifted the focus from finished garments to the people and creative journeys behind them. The collection launch attracted 300+ attendees on-site and 15,000+ online viewers, helping position After Awakening as a platform that celebrates emerging creative culture rather than simply a fashion label.
Deliverables
Lookbook/ Art Direction/ Photoshoot Production/ Social Media Design/ Print Production/ Web Editorial Article/ Video Retouhcing/ E-commerce Design
Year
2024